2015 was a crucial year for marijuana policy in Canada. Two of the major political parties, the Conservatives and the Liberals, have made it a key election issue. That is great for us - it gives us the opportunity to foster debate about the future of Canadian marijuana laws, and activate our teams in key swing ridings in the election.
One of our strengths as an organization is people power. In the referendum campaign we connected with hundreds of thousands of British Columbians in direct, one on one conversations. Election organizing is all about having direct contact with citizens - so our experience as a movement is invaluable.